Here are my favorite links of the week:
That’s the crux of successful marketing today: activism is in. “Our activism is currently mediated by brands,” says Will Fowler, creative director of Headspace. “Brands are allowing people to pat themselves on the back without them personally having to sacrifice anything.” It’s true. Popping into a warm, extremely convenient Starbucks for a sweet caffeine pick-up isn’t the same as driving to Calais on a Wednesday night with a boot full of baby carriers. I swapped one taxi app for another and felt incredibly smug. We’re all feeling the need to right the wrongs of today’s Brexit and Trump world – but few people are willing to actually sacrifice anything. If a brand can allow me to carry on living exactly as I was and fuel my social conscience then they can have all my pocket money.
Donald Trump has divided conservative Christian communities. Most white Christians support Trump, or at least voted for him. Some who have spoken out against his presidency or his policies, though, have encountered backlash. For a small group of people working in Christian ministry, music, and non-profit advocacy, the consequences have been tangible: They’ve faced pressure from their employers, seen funds withdrawn from their mission work, or lost performing gigs because of their political beliefs.
Equally problematic is Trump’s strategic use of social media. Through this channel, the Trump administration can sell an image—and a subsequent interpretation—to the public without the mainstream news media acting as watchdogs. If the Trump administration continues to convince Americans to distrust the work of journalists, while simultaneously speaking directly to the public, they are one step closer to inoculating us against reality. So what can we do?
For this reason, to say “I love you” is to make fixed the current state of feelings, and bring forth attachment and expectation. Instead, what’s needed is greater equanimity, which is a feeling of constant calm. It involves finding the empty center of being, relying on that as the basis from which to greet each moment with love.